China’s “capital of wooden door”
When it comes to “the capital of wooden doors”, many people in the industry will have a place name in their mind. But it is hard to say why it can become the capital of wooden doors and what kind of wooden doors it is. In fact, this is normal. The title of “XX city” can not only serve as a city card, highlight the strength of the region, but also attract industrial agglomeration, which must be vigorously won by all regions. Although China’s door industry started late, it has developed rapidly in recent decades, and several “capitals of wooden doors” have emerged.
Yongkang, Zhejiang, the capital of China’s wooden door
On September 11, 2009, China Building Metal Structure Association awarded Yongkang City, Zhejiang Province the title of “capital of China wooden door”. China Building Metal Structure Association believes that Yongkang, as a region with high concentration of door industry, wide market coverage, scientific and technological innovation and brand building, has become the “capital of wooden doors in China”.
The city rose in 1997 and started from making metal fence door. Through 13 years’ efforts, it now has more than 500 door products manufacturing enterprises. The output value and output of door products rank first in China. The city has the characteristics of large industrial scale, wide market coverage, many product types, high standard level, excellent product quality and strong brand concept. In particular, as a well-known hardware town, Yongkang’s security door is far ahead, with famous brands such as Buyang, Wangli, Qunsheng, xingyueshen and Fuxin, accounting for 70% of the national sales volume and two-thirds of the national export volume. In Yongkang, the door factory can find all the accessories suppliers, and basically can deliver the goods within two hours. This advantage is incomparable to other regions.
Another feature of Yongkang is the door Expo. According to the statistics of the organizing committee, in 2020, the trade volume of the door Expo will reach 2.612 billion yuan, with a total of 91000 participants. After ten years of development, Yongkang door Expo has become an important door industry event in China and even in the world, and also a barometer of China’s door industry.
Jiangshan, Zhejiang / Nanxun
On November 26, 2008, the wood door professional committee of China wood and wood products Circulation Association awarded the honorary title of “China wooden door city” in Jiangshan City, Zhejiang Province. Jiangshan City is the southwest doorway of Zhejiang Province. It is located at the junction of Zhejiang, Fujian, Jiangxi Province, and its road transportation network is perfect. Its local wood resources are not rich, but because of its back to Fujian, Jiangxi and other provinces with large forest resources, Hunan and Anhui provinces with more forest resources and weak wood processing capacity in the west, the government has made great efforts to develop wood processing industry for many years, which has a considerable cluster advantage. The category of wooden door products has developed from the original single paint free door to nearly 10 varieties of today’s paint free door, paint baking door, molded door, armored door, anti-theft door, etc.
On July 15, 2013, Nanxun District, Huzhou City, Zhejiang Province was awarded the title of “the capital of wooden doors in China” by the wooden door professional committee of China timber and wood products Circulation Association. Before this, Nanxun has been known in the industry as the “capital of wood flooring in China”. Starting from the traditional solid wood flooring in the 1990s, after more than 20 years of development, there are nearly 500 flooring production enterprises in Nanxun, especially in solid wood flooring, with an annual sales volume of more than half of the country. Driven by the wood flooring industry, the production scale of wooden doors is growing. The wood door industry group advantage effect is obvious, the foundation is solid, the potential is huge, the development momentum is good, has become one of the influential clustering wooden door industry bases in China.
Chongqing, the city of suits in China
On March 18, 2009, the wood door professional committee of China wood and wood products Circulation Association awarded Chongqing the medal of “China’s city of suit doors”. For this honor, Chongqing wooden door industry association has made unremitting efforts, “Star” and “Meixin” leading enterprises also play a positive leading role. It plays a group advantage role in communicating with government departments, establishing production bases, communicating with the outside world and peers, and shaping local and national brands.
Pengxi, the capital of Mumen in Western China
On February 28, 2011, the national high-tech building materials industrialization committee officially awarded the title of “the capital of wooden door in Western China” to Pengxi County, Sichuan Province. For a long time, “big agricultural county”, “small industrial county” and “poor financial county” are people’s impressions of Pengxi county. The county government put forward the strategy of “strengthening the county by industry”, and insisted on taking the door industry as the breakthrough point to promote the industrial breakthrough. According to the idea of “highlighting characteristics and dislocation development”, the county government borrowed and introduced the successful experience of Yongkang, the capital of China’s wooden door, and vigorously introduced a number of door industry and supporting enterprises, which achieved great success. In 2017, there were 25 Enterprises above the designated size in Pengxi door industry, with a total output of 5 million pieces and an output value of 3.617 billion yuan.
Behind the competition of “Mumen’s capital”, it represents the prosperity and development of domestic door industry, forming several regional industrial clusters, reducing costs and improving efficiency. This is a good thing for regions, industries and even consumers. There is competition to have vitality, backward will be eliminated, regional competition, inseparable from the strength of a door enterprise.
However, for a region, reputation is only the first step. If consumers and businesses want to recognize the title of “the capital of wooden doors”, we must cultivate our internal skills. On the one hand, every enterprise should firmly control the quality and pay attention to R & D and innovation.