Overall, there are 9 wood furniture enterprises, and the net profit growth rate has more than doubled

Overall, there are 9 wood furniture enterprises, and the net profit growth rate has more than doubled

September 10, 2021 source: Beijing News heat: 4021

In the first half of this year, wood furniture enterprises showed an upward trend as a whole, the competition among enterprises in the industry was still fierce, and the performance ranking changed greatly. The reporter recently checked 18 wood furniture enterprises, and the semi annual report of 2021 showed that gujia’s household revenue was 8.016 billion yuan, ranking the first, and Yazhen’s household revenue was 128 million yuan, becoming the bottom enterprise. The net profit growth of Pingtan development, del future and bunny exceeded 500%.

In the case of upward overall performance, Yazhen home lost 18 million yuan and became the only loss making enterprise. In addition, the net profit of Zhejiang Yongqiang, Zhongyuan home and Aili home increased negatively. In the first half of this year, Yihua life was terminated from listing.

The household industry pressed the development “acceleration key”, and the pace of industry transformation and upgrading accelerated. Some people in the industry believe that the self innovation of the industry is one of the directions for future development and improvement.

Overall, there are 9 wood furniture enterprises, and the net profit growth rate has more than doubled

Net profit growth of 9 enterprises exceeded 100%

Under the trend of consumption recovery, the wood furniture industry as a whole shows an upward trend. Revenue differentiation is obvious. Gujia home ranked first with 8.016 billion yuan, 3.81 billion yuan higher than Zhejiang Yongqiang, which ranked second. Yazhen home came to the bottom with a revenue of 128 million yuan, with a revenue difference of 7.888 billion yuan compared with Gu home.

In terms of net profit, gujia household ranked first with 772 million yuan, and the net profit of other enterprises was less than 500 million yuan. According to the data, Zhejiang Yongqiang, bunny and Daya holy elephant ranked second, third and fourth, with net profits of 458 million yuan, 314 million yuan and 302 million yuan respectively, and the revenue of other enterprises was less than 300 million yuan. Yazhen home is the only loss making enterprise, with a net profit of – 18 million yuan.

There is also a big gap in the growth of net profit. There are 9 enterprises with a growth rate of more than 100%. Among them, the growth rate of net profit of Pingtan development is 1710.0%, the fastest. The growth rates of del future and bunny were 711.35% and 632.65% respectively. Four enterprises showed negative growth, including Zhejiang Yongqiang, Zhongyuan home, Aili home and Yazhen home, with net profit growth rates of – 24.57%, – 49.90%, – 82.31% and – 0.357% respectively.

Alternating ranking highlights fierce competition

The reporter found that compared with the same period in 2020, the ranking of wood furniture enterprises changed greatly in the first half of this year, and the “catch-up” competition was fierce.

According to the ranking of net profit in the first half of 2020, the first to fifth places are Zhejiang Yongqiang, gujia home, Daya Shengxiang, Henglin shares and Jiangshan Europe school, with net profits of 608 million yuan, 576 million yuan, 158 million yuan, 156 million yuan and 135 million yuan respectively. In the first half of this year, gujia home overtook Zhejiang Yongqiang, ranking first with 772 million yuan, and bunny and Xilinmen jumped to third and fifth respectively. Daya Shengxiang, Jiangshan oupai and Henglin retreated to the fourth, sixth and seventh respectively.

In addition to Yihua life, which was terminated from listing, the last five enterprises also alternate. In the first half of 2020, the last five enterprises were Pingtan development, * ST Yazhen, * ST Yonglin, Qumei home and mec home. In the first half of this year, the last five enterprises were * ST Yonglin, Greenfield, Zhongyuan home, Aili home and Yazhen home, with net profits of 31 million yuan, 22 million yuan, 11 million yuan, 07.8 million yuan and – 18 million yuan respectively. The alternation of rankings shows that the industry competition is more intense.

Digitization, branding and rejuvenation are becoming a trend

Under the impact of the epidemic, the price of wood has increased, the furniture industry has fallen into a trough, and small enterprises with weak strength are facing elimination. In the first half of this year, many enterprises explored back and forth on the “survival” boundary. Among them, Yihua life was terminated from listing. Although Yazhen home revoked the delisting risk warning and St took off its hat, it still suffered losses in its semi annual performance.

However, with the effective control of the domestic epidemic and the gradual recovery of consumption, most wood furniture enterprises accelerate the pace of transformation and upgrading, continue to explore digital transformation, and pay attention to strategic directions such as brand rejuvenation. Among them, Xilinmen focuses on the main furniture industry, focuses on the field of healthy sleep, deeply excavates the consumption market of young people, and specializes in the construction of independent brands. Meanwhile, gujia home has also strengthened its retail transformation strategy, deeply studied consumer preferences, laid out a multi brand and full category product system, and built diversified sales scenarios.

Industry insiders believe that as consumers pay more and more attention to the brand image and brand cultural connotation of home enterprises, the home industry needs to convey its value connotation to consumers. At the same time, the epidemic has accelerated the transformation and upgrading of the industry, and the market prospect is still broad. The self-innovation of the industry or one of the directions for future development and improvement.

Disclaimer: all contents indicating the source of the manuscript are reprinted or registered and published by enterprise users. This website reprints for the purpose of transmitting more information; If the reproduced manuscript and pictures involve copyright issues, please contact us for deletion. At the same time, for user comments and other information, this website does not mean to agree with its views or confirm the authenticity of its content.

Leave a Reply

Your email address will not be published. Required fields are marked *