Russian furniture demand soared, rising 30% in June!

Russian furniture demand soared, rising 30% in June!

According to the Russian “business man” reported that since IKEA and Danish juska jysk and other large multinational home furnishing retailers left Russia, the demand of Russian local consumers for customized and assembled furniture according to personalized requirements has risen sharply, which has promoted the development of local small furniture manufacturers.

According to the statistics of online platform avito services, the demand for furniture manufacturing and assembly in Russia increased by about 30% year-on-year in June. By category, mattresses, sofas, cabinets and tables are the most popular categories.

Avito services pointed out that residents of Moscow, Samara, Rostov on the Don river, Novosibirsk, Kazan and other big cities are increasingly interested in furniture designed according to personalized sizes.

Small workshops or manufacturers that provide customized furniture services can provide flexible prices to make their quotations competitive. As a result, customized furniture orders from customers surged.

Max ibragimov, the boss of maksik furniture factory in Kaliningrad, Russia, commented: “in the past, customized orders mainly for luxury furniture were mainly completed in Italy and other European countries. Under the current situation, furniture manufacturers cannot import high-end and high-quality furniture from Europe, so these orders are transferred to China.”

However, some local furniture industry practitioners in Russia said that because they are not companies like IKEA that can mass produce the same furniture, and in general, the cost of producing customized furniture is higher than the cost of mass producing furniture, they cannot undertake too many on-demand orders. Although the output of customized furniture has increased, it is uncertain how long the growth momentum will last. However, as many furniture chain stores left the Russian market, local furniture retailers ushered in the “spring”.

According to the data of the furniture and wood processing industry association, in the first quarter of 2022, the furniture production in the Russian Federation increased by 20% year-on-year in monetary terms, reaching 79.6 billion rubles.

In addition, sales from online platforms also surged. Moneyplace, a Russian agency, pointed out that from April to June, the value of furniture and household products sold on wildberry (online retailer of * * in Russia) and ozon (Russian version of “Amazon”) was 47.3 billion rupees, compared with 43.4 billion rubles from January to March. Overall, in the first half of this year, the total amount of furniture products sold on these two platforms reached 90.7 billion rubles.

However, it is worth noting that after foreign enterprises withdrew from the Russian market, in order to protect the interests of Russian domestic consumers, Russia approved a list of parallel imported products earlier, including furniture, bedding, household goods, etc.

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